A Microsoft Portugal anunciou que o filme “Uma Pequena Demonstração”, com criatividade e produção nacional da agência “O Escritório” foi uma das campanhas digitais desenvolvidas para a Microsoft mais premiada de sempre.
Seis semanas após o lançamento do Windows 8 em Portugal, e com o objetivo de demonstrar e comprovar a simplicidade de utilização do novo sistema operativo, a subsidiária portuguesa levou a cabo uma demonstração de produto efetuada por uma criança de 11 anos, registando em vídeo a explicação e reação de dezenas de pessoas que visitaram o espaço da Microsoft, na Fnac Chiado.
Ad forum - Microsoft - "A Small Demonstration"
O Escritorio – Lisbon, Portugal
Amsterdam ad blog - Small budget, great demonstration
The Cannes Lions festival went by so fast this year that I was only having a first glance at the winners yesterday. With a natural interest in my country’s agency performance, I have come to realize that the Portuguese results in the festival have grown timid (only 1 Lion this year) compared to previous years (4 lions in 2012 and 6 lions in 2011) and that propelled me to analyze this phenomenon a little more.
Digital synopsis - A Fantastic ‘Little’ Demonstration By Microsoft
When it comes to advertising, more often than not, it’s the simple ideas that make you smile. Be it a TV commercial, an outdoor promo or an interactive ad. Here’s another addition to that list.
To demonstrate how easy it is to use Windows 8, Microsoft Portugal and creative agency O Escritorio came up with this hidden camera stunt at an electronics store in Lisbon. Make sure you watch all the way till the end.
Ads of the world - Coca-Cola Portugal: Rivalry Wallet
Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Executive Manager: Tiago Canas Mendes
This is not ADVERTISING - Coca-Cola – Rivalry Wallet
A lost wallet in a stadium box-office containing a ticket to the next important derby belonging to a fan of the opposite team. Would you give it back?
Coca Cola believes in a better world. To prove it they left a wallet on the floor of Benfica’s soccer club Megastore. Inside the wallet they planted a rival club’s ticket and it was just a few days before the match. What do you think it happened? Actually, a surprising 95% returned the wallet and they got a ticket to the match as a reward.
Últimas por Laís Prado - Coca-Cola e a carteira 'perdida'
Veja vídeo que mostra a ação "Rivalry Wallet", criada por O Escritório para Coca-Cola de Portugal. Uma carteira "perdida", supostamente pertencente a um torcedor do time rival, foi deixada na bilheteria do estádio do Benfica, com um ingresso para o próximo clássico do futebol. Você devolveria a carteira? 95% das pessoas filmadas devolveram e ganharam ingressos para assistir ao jogo.
Ler mais.
Advert Lover - Coca-Cola Portugal: Rivalry Wallet
Advertising Agency: O escritório, Portugal
Creative Director: Nuno Jerónimo
Executive Manager: Tiago Canas Mendes
Advertising Universe - Coca-Cola: Rivalry Wallet
Coca Cola believes in a better world. To prove it they left a wallet on the floor of Benfica's soccer club Megastore. Inside the wallet they planted a rival club's ticket and it was just a few days before the match. What do you think it happened? Actually, a surprising 95% returned the wallet and they got a ticket to the match as a reward.