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This is not ADVERTISING - Coca-Cola – Rivalry Wallet

A lost wallet in a stadium box-office containing a ticket to the next important derby belonging to a fan of the opposite team. Would you give it back?

Coca Cola believes in a better world. To prove it they left a wallet on the floor of Benfica’s soccer club Megastore. Inside the wallet they planted a rival club’s ticket and it was just a few days before the match. What do you think it happened? Actually, a surprising 95% returned the wallet and they got a ticket to the match as a reward.

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Wednesday 03.11.15
Posted by Tiago Mendes
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