Campanha criada para comunicar
a transmissão do dérbi Benfica-Sporting
em direto e em exclusivo na BTV.
A campanha foi imediatamente notícia e obteve
mais de 1 milhão de visualizações online.
A expressão “ser inácio” tornou-se trending topic
no twitter e entrou de imediato na gíria desportiva.
Don't be inácio
Campaign created to promote a live and
exclusive broadcast of Benfica - Sporting on BTV.
This campaign immediately made the news
and the commercial obtained more than
one million views. The term “to be inácio” became
a trending topic on twitter and immediately
entered our sports slang.
Disclaimer: any similarity between this campaign
and the fact that a known director at Sporting
Lisbon named Inácio admitted, weeks before
the match, that he watched Benfica games
via streaming links, is mere coincidence.